We source climate projects from around the world to find high impact solutions that remove or reduce emissions into the atmosphere. These projects produce carbon credits that are certified by third party auditors, we then do our own secondary evaluations to determine which projects are best suited for our portfolio.

We then use these credits for what is know as 'retirement', when credits are retired it means they have been used to for an offset and can no longer be used for other offsets, they are effectively removed from the circulating supply of carbon credits.

Almost everything you do in life will have a carbon footprint, every product you buy, every vehicle you travel in, has an emissions footprint that was left behind after it was produced and subsequently consumed. All of it adds up to your total carbon footprint. When you fund climate projects such as the ones in our portfolio you are removing or preventing emissions elsewhere which cancels out your footprint, this means you have become carbon neutral.

Nutrala is a Public Benefit Corporation, not a non-profit.

A PBC is a type of corporate legal structure that enables a for-profit company to prioritize the public benefit and profit/investors at the same time, instead of being legally required to put profit and investors above all else.
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We chose to be a PBC because we believe it is important for us to be able sustain our operations independently instead of rely on the charitable donations of others. This gives Nutrala the stability we need to uphold our mission and grow large enough to make a meaningful impact in the fight against climate change.

85% of your subscription is sent directly to our projects which funds the direct removal of harmful emissions from our atmosphere, protects forests and natural habitats, and enables policy groups to lobby for changes to our regulatory environment. The remaining 15% is spent on Nutrala's operating expenses, marketing, research, salaries and development, so that our team can continue to make Nutrala possible. Additionally, a small processing fee is added to cover the transaction processing costs of our payment providers, Stripe and Coinbase which varies by payment method.

We work with industry leading auditors and standards bodies to identify projects that meet the highest standards. We then pass prospective projects through our own verification system that acts as a secondary layer of vetting and due diligence before we add them to our portfolio. If we learn learn about quality issues associated with any project we are funding we will first work with the project to see if those issues can be resolved, or cease our funding support and remove them from our portfolio.

We understand the issues around quality and efficacy which is why we made a dedicated page for it here.